Privacy Policy

Terms of Use

The privacy policies described below are part of our Terms of Use. We respect the privacy of our online visitors.

By visiting this Website you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree please do not use or access our Website.
By mere use of the Website, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms of Use.

Information Gathered

We collect information on or through this site that can personally identify you only when it is voluntarily offered by you. For example, we collect personally identifiable information to respond to visitor questions and comments about us and our products and services, to mail e-newsletters and to contact winners of contests and promotions.

The information we gather from customers may be used to personalize and continually improve your viewing experience at https://purefinefabrics.com/. We use your information to assist in handling orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, display relevant content and customer reviews, or recommend merchandise and services that might be of interest to you. We may also use this information to improve our platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

Our site sometimes includes sweepstakes or other promotions that we are offering or are offering jointly with another company, and we may allow you to enter electronically in some cases. If that occurs, we will use the information you provide for the purpose of conducting the promotion (for example, to contact you if you have won) and with your consent, to offer you products and services of ours and our joint sweepstakes sponsors. In addition, we may also collect demographic and other data for market research, advertising and promotional purposes.

If you choose to maintain a User Account or make online purchases through the Website, we will collect personally identifiable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you as well as information about your buying behavior.

If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.

If you choose to post messages or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you.

Sharing and Using Your Information

We may share personal information with our other corporate entities, affiliates and subsidiaries. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out.

We may disclose personal information to third parties if it is required for us to provide you access to our Services, with service providers of ours who assist us in providing the information and/or services we are providing to you, to comply with our legal obligations, to enforce our User Agreement, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our Services. We will not disclose your personal information to third parties for their marketing and advertising purposes without your explicit consent.

We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to legal notices, court orders, or other legal processes. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; or protect the rights, property or personal safety of our users or the general public.

Other than as described herein, we do not share any of the personal information you provide to us with any third party. To the extent that we do share your personal information with a service provider, we would only do so if that party has agreed to comply with our privacy standards as described in this privacy policy.

Any non-personal information, communications and material you send to this site or to us by E-mail are on a non-confidential basis. We are free to use and reproduce any such information freely, and for any purpose whatsoever. Specifically, we will be free to use any ideas, concepts, know-how or techniques contained in such information for any purpose, including developing, manufacturing or marketing products.

Consent

By interacting with Pure Fine Fabrics through any electronic medium and/ or by providing your information including but not limited to Email, SMS, Website, WhatsApp, and Phone, you consent to the collection and use of the information you disclose, in accordance with this Privacy Policy, you consent for receiving promotional communications from Pure Fine Fabrics and its Affiliates via any electronic medium and sharing your information as per this privacy policy.

Security Measures

Our Website has commercially available security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of industry standard technologies to ensure protection against unauthorized access. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.

Information and Cookies

Any information you send to this site must be truthful, not violate the rights of others and be legal. Your information is stored in data centers and computers that are protected by physical as well as reasonable technological security measures and procedures in accordance with Information Technology Act 2000 and rules there under.  

Like many other companies, we use “cookie” technology, where our servers deposit special codes on a visitor’s computer. This information helps us determine in the aggregate the total number of visitors to the site on an ongoing basis and the types of Internet browsers and operating systems (e.g., Windows or Macintosh) used by our visitors. This information is used to enhance your on-line visits. Under no circumstances do we use this information to personally identify visitors or cross-reference the information with any type of personal information that is voluntarily offered on or through the site.

Sale of Our Brands or Business

In connection with the sale of one or more of our brands or a part of our business to a different company, we reserve the right to transfer your personal information to a new owner that agrees to offer equivalent safeguards for the use and disclosure of your personal information.

Modifications

We may modify this policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on this site. Unless we specifically provide otherwise, this policy only applies to this site and our online activities, and does not apply to any of our offline activities. To make sure you are aware of any changes, please review this policy periodically.

For additional information about our on-line privacy practices, please contact the Helpline at toll free 1800-209-5678.

Careers Privacy Statement

The Pure Fine Fabrics Company and its world-wide subsidiaries are committed to respecting the privacy of our online visitors. This privacy statement describes what information we collect when you create a Job Profile in the Careers section of our website, how we use that information, and your choices with respect to our use of such information. 

The Personal Information We Collect and How We Use It

By ‘personal information’ we mean names, addresses, email addresses, job experience and history and any other personal information you voluntarily provide about you and your skills and interests that will then be matched against our current job opportunities and requirements. This information will be used to evaluate your qualifications for the desired position and possibly to contact you for further information. Also, at a later time, you may be asked for certain identifying information, which will be used solely for federal and state diversity reporting purposes.

By creating a Job Profile, you acknowledge and agree that the information you submit is complete and correct to the best of your knowledge. Providing false information in the creation of your Job Profile or during the application process will lead to your rejection or termination.

Authorization

By applying for a job with us via the Careers section of our web site, you authorize us and/or our authorized agents to undertake a background investigation including, but not limited to, a criminal background check, a job reference check, and verification of any information you have provided, and you authorize all corporations, companies, educational institutions, persons, law enforcement agencies, criminal, civil and federal courts, and former employers to release information they may have about you.

Disclosure of Personal Information

We may share your personal information with vendors or service providers such as companies who help us with database administration. We may also share your personal information with other Asian Paints companies in other countries where data privacy laws may not be equivalent to those in force in India.

In all these cases, however, we will take reasonable steps to help safeguard your personal information. We will only share your information under terms and conditions that obligate recipients to protect the privacy and security of your personal information. Except as described in this Privacy Statement or as required by law, we will not share your personal information with a third party unless we have your consent or you were notified about this practice when we first collected your personal information.

Sale of Our Brands or Business

In connection with the sale of one or more of our brands or a part of our business to a different company, we reserve the right to transfer your personal information to a new owner that agrees to offer equivalent safeguards for the use and disclosure of your personal information.

You May Access and Update Personal Information

At any time you will have the right to log in to the system to modify, correct or erase the personal information that you provided to use in your Job Profile or your resume. In the event that you erase your Job Profile or your resume, we will make your Job Profile or resume inactive. However, you understand that we will retain your Job Profile indefinitely for its own record-keeping purposes. For more detailed information regarding our online privacy practices, please see our Terms and Conditions. If you have any questions regarding our use of your personal information, you may do so by sending an email to customercare@asianpaints.com.